University of Canberra

Faculty Member, Arts and Design

Lecturer - Advertising and Marketing Communications

About

Sally Webster is an author, academic and marketing communications professional with more than 20 years experience in marketing communications in Government, politics, education, tourism and the arts. She is currently lecturer in Advertising- Marketing Communications at University of Canberra, and is completing her PhD in Communication that investigates using travel novels as a new destination marketing tool to creatively market a city (the city of Barcelona) while also supporting cultural education. Her academic research focuses on creative tourism marketing, tourism writing, place branding and identity, cultural education, and the influence of young people as the current and future tourists. An interview with Sally about her travel novels is at: http://www.mediaforis.com/barcelona-guide-bureau/barcelona-guide-bureau-met-the-inspiring-australian-author-sally-webster/#more-1724

Sally’s experience and knowledge in marketing communications is well recognised. In 2009, she was selected to provide an experts briefing on Government Advertising to the Federal Parliamentary Joint Committee on Public Accounts and Audit to the Inquiry into the Role of the Auditor-General in Government Advertising http://www.aph.gov.au/house/committee/jcpaa/govtad/index.htm  Through her presentation and submission http://www.aph.gov.au/house/committee/jcpaa/govtad/sub6.pdf  she was able to influence the Australian Government’s reform of Government Advertising policy, which was implemented in February 2010.

As well, Sally is dedicated to researching effective practices within the Advertising-Marketing Communication industry that support the development of Work Integrated Learning curricula.  She is currently working with the Australian Association of National Advertisers (AANA) and marketing communications industry on ‘Strategies for the effective education of the next generation of marketers’. Through her teaching, Sally encourages active engagement with industry which supports students with learning that combines both research-led and practice-led approaches, and demands the highest professional standards. Her objective is to develop learning programs that inspire, motivate and challenge students, so as to produce creative graduates who are job ready and the future leaders in industry. She has been awarded the University of Canberra Union 2010 Service Award for Outstanding Support for Students http://www.uclife.com.au/blues-and-leadership-awards/ and in 2011 was awarded the University of Canberra award for Outstanding Contribution to Student Learning.

Sally is a social commentator for Australian and international media, and is a regular guest on the top rating Alex Sloane Morning Radio Program ABC666 Canberra speaking on brand management, advertising, marketing communications, Government advertising and political communications. She regularly speaks at conferences in Australia and overseas on her areas of research and advertising-marketing communications.

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